Crafting a beer brand

The challenge:
Two Tales came to Y&R with an idea: to create the first American inspired IPAs and lagers in the Czech Republic. The problem being that they needed help building the brand from the ground up.

The outcome:
Differentiating them from all the other breweries in the Czech Republic, we created a brand that went against the big commercial breweries, spreading the message that Two Tales was as crafted as a beer can be.