GROUNDHOG
TWEETS

The challenge:
Sonic Drive-In wanted to run a half-price promotion on their hot dogs for Groundhog Day and call attention to it through their social channels.

The outcome:
Sonic launched the Predict-a-thon, a week-long live streaming event where our customers could ask about the future and have their fortunes told. We answered all questions in real-time, having on average a minute to respond with something witty while still trying to plug their half-priced footlongs.