Parsons Anthem
Parsons Exec Ed
The New School’s Parsons School of Design needed to launch an executive education program that would stand out against some of the other globally recognized and Ivy League university’s programs. To stand out, we created a distinct visual style and impactful brand voice to help set them apart from their competition
CLIENT: The New School
CMO: Anne Adriance
ECD: Alison Gragnano
cd: Andy LEWIs
cd: Carmen McLeod
design: Christine Wang
Website
Licensing Parsons
world-renowned faculty, alumni, and network of industry leaders.
Parsons School of Design needed a mark for their licensing efforts that was different from their traditional degree programs, institutes and educational offerings, yet still needed to feel like it was a part of The New School. The N icon had previously only been used for a few of the school’s social accounts, which we repurposed to create something new without designing an entirely new logo system.
